Kennedy McGilvery
M U L T I M E D I A P R O D U C E R & S O C I A L C O N T E N T S T R A T E G I S T
S p e c i a l i z i n g i n H i g h - I m p a c t V i s u a l S t o r y t e l l i n g & M u l t i - P l a t f o r m G r o w t h
PROFILE
Strategic Content Producer & Senior Editor with over 8 years of experience managing high-impact video production for premier sports, news, and lifestyle brands, including NFL Films, Warner Bros. Discovery, and Premier 1 Events. A specialist in digital ecosystem growth, I possess a proven track record of scaling brand visibility through sophisticated visual storytelling and end-to-end project management.
PROFESSIONAL EXPERIENCE
SOCIAL MEDIA MANAGER & LEAD CONTENT PRODUCER
Premier 1 Events
May 2025 -
May 2025 -
Creative Direction & Team Leadership: Serve as the "social brain" of the organization, overseeing a rotating team of photographers and videographers. I dictate weekly assignments, manage content intake, and provide creative direction to ensure all brand assets align with the organization’s high-energy grassroots aesthetic.
Viral Growth & Digital Dominance: Orchestrated a massive digital expansion, securing over 1,000,000,000 views and gaining 5,000+ followers within an 8-month period. I execute a rigorous high-volume posting schedule (2x daily) across Instagram, TikTok, and Facebook, achieving viral reach on every platform under my management.
Full-Scale Multimedia Production: Act as the lead photographer, videographer, and graphic designer, responsible for the end-to-end creation of cinematic event trailers, promotional flyers, and game-day content. I maintain total editorial control, personally producing or approving every piece of media shared on the brand’s global channels.
ASSOCIATE PRODUCER / SEGMENT EDITOR / COLORIST
NFL Films
August 2023 - August 2024
Flagship Series Production: Spearheaded end-to-end production, scriptwriting, and segment supervision for premier franchises including Hard Knocks (Jets & Giants), Inside the NFL, and Good Morning Football, managing content from initial research to global broadcast and streaming delivery.
Post-Production & Technical Artistry: Executed high-end video editing and professional color grading across archival, film, and broadcast assets, collaborating with specialized teams to define the visual aesthetic for major network releases and documentary features.
Digital Strategy & Content Growth: Engineered multi-platform content strategies that scaled brand visibility, managing a diverse portfolio of social accounts to consistently achieve 1,000,000+ views per account through premium storytelling and data-driven curation.
Digital & Social Production Intern
Warner Bros. Discovery (Discovery, Inc.)
2021- 2022
Driven by a focus on multi-platform growth, I managed end-to-end production for premier lifestyle and factual brands, including HGTV, Food Network, Discovery Channel, and Shark Week. I orchestrated the full content lifecycle—from filming on-set talent interviews and researching storylines to editing high-performance TikToks, IG Reels, and YouTube Shorts. By collaborating with senior producers on digital series and social campaigns, I successfully promoted a diverse content portfolio across the Discovery, Animal Planet, and Science Channel ecosystems.